Iconic Women

Mrs Watanabe: The Global Impact of Japanese Homemakers in Finance

By Aisha Kabiru Mohammed | Nov 2, 2023

Japanese homemakers joined global banking in the late 1990s, making millions of dollars trading currencies from their kitchen tables and eventually rocking the global financial markets. Mrs Watanabe is an umbrella word used in the same way as Jane Doe. Mrs Watanabes were middle-aged housewives who were meant to be well versed in finances and handle the income and expenses of their homes.—a custom common in Japan. 

In the 1990s, Japan's economic bubble burst, forcing the country's real estate and stock markets to fall, prompting the Bank of Japan to decrease interest rates to boost the economy. Frustrated with the low returns on their savings in Japanese banks, Japanese homemakers turned to foreign exchange trading to supplement their family funds, resulting in the Mrs Watanabe carry trading movement.

A documentary highlighting the rise of Mrs Watanabe mentions that Mrs Watanabe borrowed money at low-interest rates in Japan and invested it in higher-interest-rate countries, earning more in the process. Mrs Watanabe's financial manoeuvre, known as the carry trade, drew international attention as many Japanese homemakers participated, resulting in a massive rise in household assets. Mrs Watanabe and other carry traders suffered losses due to the Russian financial crisis, underlining the risks involved in their profession. To battle deflation, Japan implemented quantitative easing in 2001, producing new money to buy government bonds, a tactic that other central banks eventually replicated after the 2008 financial crisis and pandemic.

Despite the hazards, quantitative easing in Japan resulted in even lower interest rates, making the carry trade more attractive for Japanese individual investors. Japanese homemakers rose to prominence in global finance. By engaging in online currency trading with their own or borrowed funds, their combined market behaviours drew the attention of economists. As well as other people across the globe. They were called the natural homemakers of Japan and were featured in a 2007 article by the New York Times.

The women gambled with their savings, affecting the global financial market, but faced a worse issue when Lehman Brothers failed in 2008. Despite warnings of hazards and the possibility of another economic disaster, more considerable hedge funds and banks entered the market, borrowing from nations with low exchange rates and investing in countries with high exchange rates. In 2006, the Bank of Japan raised interest rates to make the Yen carry trade less tempting and riskier, resulting in higher loan payback costs and a narrower potential return.

Mrs. Watanabe's story demonstrates how regular individuals can make a difference. Using their savings and taking risks can significantly impact the global financial system. Still, they soon faced a much larger economic catastrophe when Lehman Brothers failed, causing a global recession.  When Mrs Watanabe and retail investors withdrew their money from riskier ventures, the value of the Japanese Yen surged, causing their carry trades to unravel. During the 2008 global financial crisis, amateur traders incurred massive losses, which served as a wake-up call about the risks of the carry trade and emphasised the interconnectivity of the global financial system.

After incurring losses, Mrs. Watanabe grew more skilled and disciplined in their investing tactics, transitioning from carry trades to day trading.  Mrs. Watanabe changed from carry trading to day trading and took a more aggressive attitude. As day trading became more accessible with the growth of technology and online instructional resources, Japanese homemakers, including Mrs. Watanabe, changed from carry trade to day trading, leveraging their household savings to create additional revenue. 

 The cautious approach of Mrs Watanabe to investing and keeping wealth amid Japan's economic downturn provides vital insights about the future of Abenomics and its impact on global markets. Japan suffered economic issues in 2013, including high national debt and deflation, necessitating drastic measures enacted by Prime Minister Shinzo Abe. The Japanese government developed a plan known as Abenomics, which included increased monetary and fiscal stimulation.to stimulate the economy and create jobs, leading to an early rise in the stock market.

Mrs Watanabe's decision to keep her cash rather than invest in the stock market is widely observed by global financial actors because it provides insight into the future of Abenomics and its possible impact on international calls. Mrs Watanabe has emerged as a significant force in the financial world, adapting to changing market conditions and utilising digital platforms to participate in day trading, demonstrating ordinary people's resilience, adaptability, and courage to make extraordinary contributions on the global financial stage.

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